Rita has wide experience of the railway industry gained during a career spanning over thirty years. Working initially in financial management providing services to department heads in engineering, operations, and general management her career progressed to commercial and business management. In 1997 Rita took up a regional director's post with responsibility for the planning, delivery, marketing and financial results of a network of regional services. She was also board-level sponsor of the company's marketing strategy. In spring 2000 Rita established O'Neill Transport Consultancy, an independent consultancy specialising in transport planning and economics including demand forecasting and project appraisal as well as public service marketing including market analysis and research. Rita also has extensive experience of conducting stakeholder consultation. Her client list includes the SRA, ATOC, RPC, The Countryside Agency, transport operators, local authorities and major transport consultancies. Rita is an associate member of the rail industry Passenger Demand Forecasting Council (PDFC). Rita holds an MBA which has core elements in Marketing and Strategic Management, and is a Chartered Management Accountant. Rita is a member of Independent Rail Consultancy Group (IRCG).

Rita O'Neill has experience of working overseas in countries such as Albania and Australia, as well as many years working with British Rail in the United Kingdom, Post Privatisation Train Operating Companies and Franchise Bidders.

You can contact Rita by email using the secure contact form below. Please make sure to include a valid email address otherwise she won't be able to respond. All messages will be answered as soon as possible.